Should clients focus on straight advertising or creative advertising?

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I think clients should focus on creative advertising to get our attention.

 

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Creative advertising is definitely the way to go. The key is to not use current trends that the client’s voice obviously does not match. Finding unique ways to advertise a brand’s product or service is something I think this generation can respect and get behind. There is a certain standard that is set by the big-name brands dominating the market today. Anything less than that standard is looked at as a brand not really trying to be the best but rather do the bare minimum.