Should clients focus on straight advertising or creative advertising?



I think clients should focus on creative advertising to get our attention.



Creative advertising is definitely the way to go. The key is to not use current trends that the client’s voice obviously does not match. Finding unique ways to advertise a brand’s product or service is something I think this generation can respect and get behind. There is a certain standard that is set by the big-name brands dominating the market today. Anything less than that standard is looked at as a brand not really trying to be the best but rather do the bare minimum.